Nature Valley
Inspiring people to connect with nature with on-the-go snacks since 1973.
Inspiring people to connect with nature with on-the-go snacks since 1973.
As creators of the world’s first granola bar, we’ve grown into a family of snacks that puts our love for the great outdoors front and center.
We pack in ingredients to power any adventure, like whole grain oats, peanuts, almonds, and nut butters.
Experience snacks that you can feel good about.
No artificial flavors. No artificial colors. No high fructose corn syrup. 0 grams trans-fat. No asterisks.
After launching with our granola cereal, we realized one key aspect was missing: the ability to be eaten outside, on the go. So, we got to work and the world’s first granola bar was created.
Now, almost 50 years later, we’ve stayed true to our name and have a whole family of snacks that inspire people to connect with nature.
OUR LOVE FOR THE EARTH, IN ACTION
We restored access to 10,000 miles of national park trails and we’re on the path to restore access to 10,000 more.
We’ve taken the first step by making our Crunchy bar wrappers store drop-off recyclable, with the goal of making all of our packaging fully recyclable by 2025.
A look back at the history and innovation of the first Nature Valley Crunchy Granola Bar, celebrating our connection to the outdoors this summer.
It’s the most spooktacular time of year — Count Chocula, Boo Berry and Franken Berry are returning to the cereal aisle with new limited-edition packaging featuring puppets from Jim Henson’s Creature Shop!
New Blasted Pizza Rolls™, additional Ultimate Pizza™ varieties and the return of Cheeseburger Pizza Rolls bring the flavors fans are reaching for right now to the freezer aisle.
The nostalgic “Saved by the Box Tops” campaign brings together iconic classmates, retro-inspired packaging and $300,000 in funding for schools nationwide.
New merch, designed to take on the great outdoors this summer, and packaging are both inspired by the country’s most iconic parks.
From flour mills and our kitchens to family tables around the world.
General Mills introduces Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals, available nationwide this summer.
Pet parents can “claim” their dog before April 15 to receive a $1,000 credit from Love Made Fresh for food and other necessities for their four-legged friend.
Discover General Mills' 2026 spring collection, featuring new and returning seasonal cereals, snacks and desserts.
The new line from Blue Buffalo features a category-first 2-in-1 recipe that transforms dry cat food into a savory gravy, for customized meals catered to kitties who only want the best.
